Use this categorised checklist to plan, create, and stay consistent with content that connects, educates, and grows your brand.

Personal & Introductory Content

• [ ] Introduce or reintroduce yourself
• [ ] Share the story of how or why you started
• [ ] Tell a personal story (life-changing moment, mistake, or transformation)
• [ ] How it started vs how it’s going
• [ ] My biggest regret in [X] years of doing this
• [ ] Things I wish I knew when I started
• [ ] If I had to start over, here’s what I’d do
• [ ] A day in the life of a [your role]
• [ ] Post a picture of your workspace, home, or vacation

Value-Packed Lessons

• [ ] Share a lesson from a video, podcast, or book
• [ ] 7 habits that helped me go from X to Y
• [ ] 5 hard-to-swallow truths in your niche
• [ ] 25 tips I wish I had known earlier